Applied research, 2007

Content diffusion on Internet, mobiles and new terminals
Inventory. Which content for which consumers and what kind of use ? What economical models ? Yahoo and Google evolution in this context - why have they become worldwide media groups ?

Printed press versus on line press and free press
Key factors of survival ; what new sources of revenue and new economical business models for which media targets

Inventory of hard copies replacement by digital copies in musical sector
Economy, new actors, roles of independent producers and creators, economies of scale, business models

Canal+ /TPS merger
Post analysis ; competition state lax ; consumer impact

Audience ratings
Considering the multiplication of radio stations, TV channels and magazines, the present audience rating and media planning tools are obsolete.
Project target is to establish an inventory and to analyse the existing and the new kinds of models (plurimedia models especially), their limits and the potential points of improvement

Bollywood
1 . Objective : study of industry structure : historical analysis and evolutionary perspective of Bollywood films ; study of market dynamics, changing regulatory, legal and institutional environment, consolidation, vertical and horizontal integration, redesign mechanisms of differentiation and integration, coordination.
2 . Deliverable : Case on Bollywood (with Financing options, future evolution of the industry.