La Chaire ESSEC-Société Générale Media & Entertainment, chaire de recherche et d'enseignement forme des managers au secteur et aux métiers de l'industrie des médias
La Chaire ESSEC-Société Générale Media & Entertainment, chaire de recherche et d'enseignement forme des managers au secteur et aux métiers de l'industrie des médias
La Chaire ESSEC-Société Générale Media & Entertainment, chaire de recherche et d'enseignement forme des managers au secteur et aux métiers de l'industrie des médias
La Chaire ESSEC-Société Générale Media & Entertainment, chaire de recherche et d'enseignement forme des managers au secteur et aux métiers de l'industrie des médias

Applied research, 2010

Applied research, 2009

Applied research, 2008

Applied research, 2007

Applied research, 2006

Fundamental academic research

Faculty


Applied research, 2009

Perspectives and economic models of social networking and community sites.

What is the future of advertising in regards to new media platforms (including Internet, mobile…)? What is the impact on traditional media (the press…)?

What are the economic models that will keep the music industry alive?

What is the impact of new technology and new media on the economic model of content?

Apple and Steve Jobs's strategy in the media (his strategy with his profit, his role in the music and audiovisual industry, his role in the telecommunications and internet industry, his influence over Disney).

French cinema: an analysis of budgets, costs and financial models

Individualization of television consommation, the impact on the industry and a recommandation for existing and emerging actors.

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