Applied research, 2010

The video game : the ultimate medium

Who is the European champion in terms of media subjects (historical analysis, analysis of failures, evolutions and perspectives)?

The impact of transmedia (content created for an intended exploitation on several media platforms) on content creation; perspectives in terms of different types of content and economic models.

The media in China: a report on its current state, perspectives (the political context, the technological jump by-passing traditional media, could a worldwide group emerge? What would be the implication for other countries?

Walt Disney before and after the arrival of Bob Eiger ; possible evolution scenarios.

The impact of audience fragmentation on content creation (what are the perspectives, what are the opportunities for current media actors and newcomers?)

The digital book: worldwide perspectives and economic models; what are the particularities in France?

The upheaval of the audiovisual landscape with the advent of the TNT (impact, perspectives and future)