Media economics
This course is taught in French 
by Julien Jourdan
This course aims to introduce students to the media sector and cultural industries from a macro-economic, strategic, financial and marketing viewpoint:
What are the sector’s economic fundamentals? What are its sub-sectors? What is a media asset, how should it be financed, marketed and valued? What strategies are used by media groups, and how are they affected by the current technological revolution?
Among other aspects, the lectures examine the sectors of television, press, publishing and cinema, providing the fundamentals necessary to understand how the sector works, its specific issues, and the changes it is undergoing. Students are also provided with an opportunity to examine subjects covered elsewhere in the curriculum from a different perspective, where emphasis is placed on the specificities of the sector.
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